Holding an exhibition event is one of the best ways to showcase your brand. It’s the perfect opportunity to excite your clientele, attract new ones, and build interest in your product or service.
To ensure you hold an impressive exhibition, you’ll want support from an expert events team in a stunning space that is fully equipped with state-of-the-art technology.
We have collated a list of 5 aspects to consider when planning your next brand showcase exhibition.
1. Space
The exhibition venue sets the tone for your event, so choosing the right venue is vital. As well as holding the right capacity to host your guest list, it should be inviting and provide the best light to showcase your work.
That’s why light, airy spaces with plenty of room for attendees to enjoy browsing, mingling, and networking are key.
Our Solution
Our exhibition space can be found in the atrium of the building, benefitting from our open sky roof which allows natural light to pour into the space and has room for up to 20 exhibition stands.
2. The Venue
When your attendees arrive, remember to think about what’s going through their minds. Are they impressed? Does the venue set the right tone? Consider the emotional and physical message that you’re sending with your chosen space.
Our Solution
Our exhibition venue makes an exceptional impression from the outside, benefitting from a grand Edwardian façade which can be up lit in the evenings in whichever colour scheme best represents your event.
Each guest is greeted at the door by a charming doorman, and then warmly welcomed by our friendly reception team. The exhibition area has a staffed private cloakroom, and an exclusive catering area where guests can enjoy our mouthwatering Searcys catering.
3. Logistics
Correctly managing the logistics of your event is a significant requirement of a successful exhibition. This includes managing the exhibition space, ensuring the timings of the day (or days) are precise and organised in a way that works for everyone and having a dedicated and experienced team to keep these timings in sync on the day.
Our Solution
Our dedicated in-house team work alongside you to ensure the success of your exhibition in London from the moment of enquiry all the way through to the end of your event. We cover everything from event planning, audio visual technical assistance, catering, and our Operations team who ensure the event runs smoothly on the day.
4. Marketing Your Business
You’ve done the hard work of promoting your event and ensuring that attendance is high, so now is your opportunity to make a lasting impression.
Inside the venue, your digital signage or printed materials assets should align with your branding and work together in a consistent way. It’s your chance to immerse people in your brand, so make sure your marketing materials are on-point!
Our Solution
30 Euston Square offers a spacious blank canvas with high ceilings which can be customised and designed to represent your business in the best possible light.
As your guests walk down to the balcony staircase which looks over the exhibition space they will be greeted by our 8-screen 4K HD video wall, which can display any messaging and designs you would like. Our brilliant AV team also extends this branded experience to our virtual delegates through our online streaming services.
5. Location, Location, location
Selecting a location that suits your needs, such as access, travel links and surrounding accommodation significantly impacts your attendance numbers. Consider how people will arrive, where they’re coming from and how they will be returning home afterwards. Ensure your event website has easy access to information about travel and accommodation.
Our Solution
Located on the corner of Euston Road and Melton Street, 30 Euston Square is surrounded by excellent transport links and can be reached by numerous methods of transport, including car, tube, bus and train. Euston station can be found right on our doorstep.
With accommodation available within the venue and multiple hotels surrounding us, guests can easily find a place to stay for the night. We also offer step-free access to all our spaces within our venue.
Contact us today to discuss holding your event at our exceptional exhibition venue in London.