30 Euston Square relaunches Corporate Membership based on client research
9th August 2019
After surveying 200 clients, the venue reveals 84% of return bookings are driven by high quality facilities and staff expertise
30 Euston Square is proud to announce an innovative corporate membership which will embrace new findings from a recent survey of 200 of their clients. The results have revealed that the factors affecting whether a client will return to a venue is first and foremost a high standard of facilities (84%), followed by excellence of service and staff expertise (79%), and thirdly the quality of the catering provided (72%). Using this worthwhile information, 30 Euston Square has been swift in answering calls to deliver their guests an improved and exciting subscription that meets these needs. The membership benefits will allow members to have discounted access to upgraded facilities in the form of the venue’s heritage rooms, as well as the Auditorium with state-of-the-art technology. To facilitate each event, the venue will provide a dedicated team alongside exquisite catering that showcases the best of British hospitality from Searcys.
Survey participants also stated that when it comes to loyalty schemes they place top priority on value for money (74%), followed by ease of use (66%). In response, the membership offer at 30 Euston Square has been enhanced and adapted to ensure user-friendly experiences, personal connection and excellent value for money. With 20% off all meeting room hire and exclusive access to 30 Euston Square’s 4-star accommodation, which is not usually available to the general public, the corporate membership has been designed with the client’s needs in mind. Members can book easily and effectively through their account manager at 30 Euston Square via email or phone.
“We are listening to our client’s current needs to deliver a membership designed to make organisers feel special and part of a VIP club” comments Allan Heard, General Manager at 30 Euston Square. “The events industry needs to keep up with changing customer requirements and behaviours to create greater emotional engagement. The role of technology has a large part to play, but so does the personal touch as a key element in providing memorable experiences.”
The new membership also includes unparalleled perks, with complimentary Champagne tasting for 4 guests at St Pancras Grand Champagne Bar, a flagship site for Searcys’ 172-year history of prestigious catering. For an indulgent experience in one of London’s most iconic venues, members are also entitled to a glass of champagne at The Gherkin’s Iris Bar and a dinner discount at Helix Restaurant with spectacular views from the top floors of the 40 storey building.
The team at 30 Euston Square is committed to adapting to customers’ needs, placing significant importance on the ability to be flexible and nimble within the industry. Allan Heard concludes: “As consumers’ lifestyle choices evolve, event organisers will find it easy to work with a partner who understands and embraces these changes – from tech-savvy solutions to local provenance and sustainability.”