The UA Society Summit 2025 brought together 200 attendees for a one-day experience that blended sharp insights, strategic depth and meaningful peer exchange. The day was designed for education and knowledge sharing between fellow mobile industry peers and networking.
From bold ideas to behind-the-scenes learnings from speakers who are shaping the future of mobile growth, this was a day of connection, collaboration and celebration of 10 years in the industry.
With a fully brandable, blank-canvas setup, the Auditorium and Exhibition Hall became the home of the UA Society Summit’s 10-year celebration in 2025. The UA Society brought banners, screen displays and a wrap for the auditorium to transform the space and make 30 Euston Square entirely their own.
The theatre style Auditorium had plenty of capacity for their 200 attendees. With in-depth knowledge and data-led strategies being shared throughout the day, a space where people could take notes throughout the day was essential – the sockets and tables within the auditorium were exceedingly useful for attendees. The AV tech capabilities included a large screen and sound system within the auditorium that created an experience, which was clearly visible and audible from every seat in the Auditorium.
For an event of this scale and one with a global audience, location was a top priority. A short walk from international stations like St Pancras, and other key national stations such as Kings Cross and Euston station, the rail and tube connections near 30 Euston Square were very convenient for all attendees to arrive from across London and the rest of the country, making it the ideal venue for this iconic event.
As a longstanding event within the industry, there was an existing audience who might be attending and with talks like ‘Finding Growth In Turbulent Times’, ‘Challenges and Learnings from Testing, Killing, and Launching Games’ and more, the event was bound to be popular. UA Society shared information about the event via social media marketing and via sponsor companies, gathering over 200 registered attendees.
The 300-seat Auditorium at 30 Euston Square was the perfect space for this number of attendees to hear each of these talks, and the ample room in the Exhibition Hall allowed for guests to network after. The entire event was captured with photography and videography, enabling the UA Society to promote future events.
Working closely with the 30 Euston Square team, including Senior Events Manager, Manuela Nistor, UA Society were able to pull together a successful Summit in 2025 for the 10th year running.
“Partnering with 30 Euston Square allowed us to deliver our most polished UA Society Summit yet – the central location, flexible spaces and reliable AV meant we could focus entirely on curating great content and connections for our 200+ attendees.”
Events like the UA Society Summit show what’s possible with the right space and support. If you’re planning a conference or exhibition, our team would be happy to talk through your ideas and help shape your event.
Kickstart Your New Year
Throughout January, February and March, we have spaces available to help you capture business potential.
Don’t miss out on the opportunity to build momentum in 2026 by booking your meeting and event spaces early.
