Holding an exhibition event is one of the best ways to showcase your brand. It’s the perfect opportunity to excite your clientele, attract new ones, and build interest in your product or service.
To ensure you hold an impressive exhibition, you’ll want support from an expert events team in a stunning space that is fully equipped with state-of-the-art technology. At 30 Euston Square, we have years of experience creating memorable events for clients who hire our modern and versatile central London exhibition venue. If you are interested in finding out about how we can help you to create an excellent exhibition in central London, please do not hesitate to contact us.
To help you successfully plan an amazing exhibition, here are our top 5 key elements to consider within the planning stages.
The exhibition venue sets the tone for your event, so choosing the right venue is vital. As well as holding the right capacity to host your guest list, it should be accessible, inviting and well-lit, providing your guests with a light and airy space that encourages mingling and networking.
It is also important that the exhibition hall you choose provides all the modern-day necessities, like WiFi and AV support, ensuring your exhibitors and guests enjoy a seamless and professional experience from the moment they arrive.
Our self-contained exhibition space is in the building’s atrium, which is perfectly designed to showcase your brand from every angle. It features an open-sky roof that lets natural light pour in and accommodates up to 20 exhibition stands. It also comes fully equipped with free Wi-Fi and a range of 4K screens throughout the hall, allowing you to provide your guests with a fully immersive experience.
First impressions matter. The moment your attendees arrive, they begin forming an opinion about your event before they’ve seen a single stand or display. A great exhibition venue should feel impressive, professional and aligned with the experience you want to deliver. Consider how the entrance, atmosphere and layout all contribute to the emotional and practical message your space communicates.
Our historic venue makes a strong first impression from the moment guests approach the building. The venue’s grand Edwardian façade offers an elegant sense of arrival and can be up-lit in the evening with a colour scheme that complements your event branding.
As guests enter, they are greeted at the door by a charming doorman, and then warmly welcomed by our friendly reception team. The exhibition area has a staffed private cloakroom and an exclusive catering area where guests can enjoy exceptional food and drink provided by our hospitality partners Searcys.
Flawless logistics make up the backbone of any successful exhibition. From managing the flow of the space to coordinating deliveries, build times, exhibitor schedules and delegate movement, every element needs to be carefully planned. Timings should run smoothly across the whole event, whether it spans a single day or several, with an experienced team on hand to keep everything aligned and on track.
Our dedicated in-house planning team work alongside you to ensure the success of your exhibition in London from the moment of enquiry all the way through to the end of your event. We cover everything from event planning, audio visual technical assistance and catering to ensure nothing is overlooked before the day of the exhibition. Our dedicated support also extends to the day of the event, when our Operations team will be on hand to ensure the event runs smoothly.
You’ve done the hard work of promoting your event, now it’s time to make a lasting impression. Once inside the venue, your digital signage, printed materials and visual assets should all align with your brand, creating a consistent and engaging experience. This is your opportunity to fully immerse guests in your identity, so thoughtful, well-executed branding is key.
30 Euston Square’s exhibition hall offers a spacious blank canvas with high ceilings that can be customised to showcase your brand in the best possible light. This makes it a perfect space for a range of events, including, jobs and recruitment fairs, networking exhibitions and press or media events.
Upon arrival into the venue, guests make their way down the balcony staircase overlooking the exhibition space. They’re greeted by our impressive 8-screen 4K HD video wall, which can display any messaging or visuals you choose. Our AV team can also extend this branded experience to virtual attendees through our high-quality streaming services.
Selecting a location that suits your needs, such as access, travel links and surrounding accommodation, significantly impacts your attendance numbers. Consider how people will arrive, where they’re coming from and how they will be returning home afterwards. Ensure your event website has easy access to information about travel and accommodation.
Our central London exhibition venue is located on the corner of Euston Road and Melton Street, and well served by excellent transport links. We are situated just moments away from Euston Square tube station and only 3 minutes walk from Euston Station. There is also excellent connectivity to bus links.
For those commuting from further afield, we also provide onsite boutique accommodation, which has many great perks for guests, including an on site gym, access to our members lounge and a hot breakfast included with the stay.
Whether you’re hosting a product showcase, industry exhibition or networking event, the right space can make all the difference. At 30 Euston Square, our central London location, flexible layouts and expert event support are designed to help you deliver an exhibition that feels seamless from start to finish.
Explore our Exhibition Hall, or get in touch with our Events Team to talk through your plans – we’d love to help you bring your vision to life.
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Throughout January, February and March, we have spaces available to help you capture business potential.
Don’t miss out on the opportunity to build momentum in 2026 by booking your meeting and event spaces early.
