18 October 2024

Celebrating National Baking Week

  • Blog

Sweet Trends in Events

As we dive into the delightful realm of National Baking Week and National Chocolate Week, it’s the perfect moment to reflect on the rising significance of sweet treats in the events industry. From decadent desserts to artisanal pastries, the culinary landscape is evolving, driven by a blend of nostalgia and innovation.

Gone are the days when desserts were mere afterthoughts. Today, they are central to the event experience. Guests now expect a sensory journey, where the sweet offerings are as memorable as the event itself. Our chefs have noticed that dessert tables have transformed from simple displays into extravagant showcases, featuring a variety of sweet treats that tantalise the taste buds and engage the senses.

Top Sweet Trends to Watch

  1. Decadent Desserts as Centrepieces
    Events are embracing the visual appeal of dessert displays. Imagine towering cake stands adorned with exquisite pastries, cupcakes, and macarons, each crafted with precision and creativity. These eye-catching centrepieces not only serve as conversation starters but also elevate the overall ambience of the occasion.
  2. Interactive Dessert Stations
    In a world where experiences matter more than ever, interactive dessert stations are making waves. Guests can customise their sweet treats, whether it’s choosing their favourite toppings for doughnuts or assembling their own sundaes. This level of engagement fosters a sense of enjoyment and personalisation that resonates with attendees.
  3. Health-Conscious Indulgences
    With an increasing focus on health and wellness, many event planners are incorporating guilt-free options into their dessert offerings. Think gluten-free brownies, vegan chocolates, and low-sugar treats that allow guests to indulge without compromising their dietary choices.
  4. Global Flavours and Techniques
    Culinary exploration is at the forefront of event dessert trends. Chefs are drawing inspiration from global cuisines, introducing guests to unique flavour combinations and traditional sweet treats. From matcha-infused pastries to Middle Eastern baklava, these diverse offerings add an exciting twist to the dessert menu.
  5. Sustainable Sweets
    As sustainability becomes a crucial aspect of the events industry, many caterers are opting for locally sourced ingredients and eco-friendly practices. This trend not only reduces the carbon footprint but also promotes a farm-to-table approach that resonates with environmentally conscious guests.

A Sweet Recipe to Try

To celebrate National Baking Week and National Chocolate Week, our talented chefs have crafted a simple yet decadent recipe that embodies the spirit of indulgence:

Chocolate Hazelnut Brownies

Ingredients:

  • 200g dark chocolate, chopped
  • 150g unsalted butter
  • 200g brown sugar
  • 3 large eggs
  • 100g plain flour
  • 50g cocoa powder
  • 100g toasted hazelnuts, roughly chopped
  • A pinch of salt

Instructions:

  1. Preheat your oven to 180°C (350°F) and line a baking dish with parchment paper.
  2. In a heatproof bowl, melt the dark chocolate and butter together over simmering water, stirring until smooth.
  3. Remove from heat and whisk in the brown sugar. Add the eggs one at a time, mixing well after each addition.
  4. Sift in the flour, cocoa powder, and salt, and fold until just combined. Stir in the chopped hazelnuts.
  5. Pour the batter into the prepared dish and bake for 25-30 minutes, or until a toothpick inserted comes out with a few moist crumbs.
  6. Allow to cool before cutting into squares and serving with a dusting of icing sugar.

Join the Celebration!

As we embrace National Baking Week and National Chocolate Week, let’s not just celebrate the joy of baking and chocolate but also the evolving trends that make sweet treats an integral part of the event experience. Whether you’re planning an intimate gathering or a grand celebration, consider how you can incorporate these trends to leave a lasting impression on your guests.

To book your next event with us and explore how we can make it truly unforgettable, get in touch today!

Got questions?
Got questions?
Contact our friendly team today!
020 8453 4600 30eustonsquare@searcys.co.uk CONTACT US