Guest blog | Midtown Business Club | The Tiniest Thing…
10th October 2017
The biggest events are often let down by the tiniest thing.
When planning events, there are so many stakeholders to please – hosts, speakers, sponsors, guests. Each will have their own expectations, often a mixture of hard (bums on seats) and soft (an introduction to a potential client). The event planner has to meet them all. However the success and planning of an event can be very simply undone by the tiniest thing, such as a misspelt name badge pinned to a key client.
Let us give you an example or two…
At Midtown Business Club, we link businesses in Central London through networking events – which requires a lot of planning. We bring together member event hosts, speakers and new audiences at least 12 times a year. Our breakfast and evening events, one of which was recently hosted by 30 Euston Square, typically attract over 60 guests. So let’s think about this for a moment…that’s over 700 name badges to think about. As well as organsing a venue, food, drink and an interesting topical agenda.
All goes to plan and we’re ready for the event. The bubbles are on ice, the speaker presentations are ready to roll, but that special, newly-invited guest of our Chairman will in the end join us and has no name badge. The first person that greets him will know a small thing, we always carry a badge-making machine – it’s a tiny detail but makes all of the difference.
Our new guest doesn’t have to remain nameless and badged-up he is spotted by a Member of our Club, strikes up a conversation and business is developed. Business that may not have happened if it wasn’t for sharing a tiny detail…their name.
Good thinking but that’s standard, right?
Just placing a business card in a plastic badge holder is OK. It’s a solution. But it’s still treating that person different to every other guest present. Tell me who out there labels food on an unattended buffet table, briefs waiting staff on allergy tripping contents of a canapé, or knows where the nearest taxi rank is? Anyone involved with a successful event these days needs to have a knowledgeable team.
It’s the tiniest of things that can make the biggest impact.
David Perry, Midtown Business Club