30 Euston Square opened its doors to event organisers and delegates on Wednesday 9th July for its Auditorium Showcase event with special guest speaker, Alexis Conran of the BBC’s Real Hustle.

Attendees experienced the extensive AV upgrade which was completed earlier this year, offering event organisers a whole host of technical capabilities and interactivity to aid their events.

The auditorium incorporates a high-definition 3D projection system and surround sound package for Blu-Ray/DVD/Video playback, as well as wireless microphones and remote-controlled cameras. The new video system now makes it possible to run video conferences, create live webcasts, record an event and relay live film to the auditorium’s 6.4m wide projection screen or to any of the other screens throughout the venue.

Live food and beverages demonstrations provided by the onsite Searcys catering team took place with much amazement and interaction with guests. Alexis Conran amused guests with real hustle situations, scenarios, short demonstrations and answering audience questions.

Yvette Bradley, General Manager of 30 Euston Square, said: “We recognise our venue must keep pace with the brands we welcome through our doors and this AV upgrade forms part of our pledge to place the delegate and their experience at the heart of our offering.”